She couldn’t find the right pair of shoes for her graduation ceremony. 

When the colour was right, the heel wasn’t. Or when the heel was right the size wasn’t.

It was this dilemma that sowed the seed of entrepreneurship in Neha Kumthekar. After all 9 out of 10 times the best solutions to a problem come from those facing it.

Today, Neha is the co-founder & managing director of #Oceedee, a bespoke footwear brand that is innovating the online shoe-shopping experience. And she’s partnered with Anshul Sood, ceo & co-founder, who believes that “a woman should never let an ‘if only’ get in the way of absolute perfection”.

(Yeah, there’s a bit of an OCD when it comes to women and footwear. We like that teeny-tiny-sparkly-thingy to be just ‘there’ and nit ‘there-there’ and nobody gets it other than us, women)

Oceedee’s USP? They allow women to be their own shoe artist.

Customers can design their perfect pair of shoes online via a 3D shoe designing studio.

You can pick the shape, colour, material, style…whatever you imagine your shoe to be… then personalise it, preview it and place an order. And in four weeks’ time your dream shoes, handcrafted, will be delivered to your doorstep.

Half sizes, flatfoot, broad toes, narrow feet, big or small feet — they cater to all.

The brand specializes in flats, heels, wedges, sandals, boots, brogues, etc.

They also offer a ‘Design on Demand’ service that enables you to book an appointment for a one-on-one session with their team of experts, discuss your designs in detail and personally customize your footwear down to the last detail.

We did give their online 3D design studio a try. We shoukd say…it was fun.


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